An interesting concept of allowing the customers to select their own offers - put a reward to the item they want to buy. Customers can choose from an assortment of 'marked' produts in different categories and decide on the prices. By giving an alternate to have offers aligned to those needed products, am sure it makes a much fulfilling shopping experience.
Carrefour has initiated this and you can read more about it in http://www.thewisemarketer.com/news/read.asp?lc=h70213sx3128zk.
It takes the customer relationship and engagement at the next level - from pure selling to managing relationships to empowering them. Customers are themselves a part of the retailer's pricing policy.
To a certain extent, can this not be a Marketing Lagniappe (which i discussed in my previous blog).
It is an unexpected surprise, each time, every time and the customer, surely, talks about it to all...
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